2977
the year we are entering
ⴰⵙⴳⴳⵯⴰⵙ ⴰⵎⴰⵢⵏⵓAmazigh New Year 2977
Yennayer 2977
The Amazigh New Year belongs to every Moroccan. Let's light it up — in every home, every street, every screen.
ⵢⵏⵏⴰⵢⵔWhat is Yennayer?
A new year rooted in the land.
Yennayer is the first day of the Amazigh agrarian year — a celebration of the earth, of the harvest to come, and of the people we share it with. For generations, families across Morocco have welcomed it around a generous table, with wishes for a fertile and peaceful year. Id Yennayer, Id Suggas or Hagouza, depending on the region: one celebration, many names.
Since 2024 it is also an official national holiday in Morocco, celebrated every 14 January. The year we are about to enter: 2977.
14 January
the day Morocco celebrates
950 BC
where the Amazigh calendar starts counting
7
vegetables in the couscous, for a year of plenty
ⵉⵎⵏⵙⵉTraditions
One table, a thousand ways to celebrate.
From the Rif to the Souss, from the Atlas to the oases, every region has its own way. Here are a few favourites.
Tagella
A warm barley or corn porridge crowned with argan oil or butter and honey. A date stone is hidden inside — whoever finds it is the lucky one of the year.
Ourkimen
A slow-cooked pot of seven grains and legumes. Every spoonful is a wish for abundance in the months ahead.
Seven-vegetable couscous
Shared from a single dish, as it should be. In many homes, this is simply the taste of Yennayer.
Ahwach & Ahidous
Drums, poetry and dance in a circle. On Yennayer night, the village square becomes the stage.
Stories by the fire
Grandparents bring out the old tales — like the clever hedgehog who always outsmarts the jackal.
A fresh start
Homes are tidied, children dress up and, in many regions, hands are decorated with henna. Everything begins anew.
ⵜⵉⵡⵉⵣⵉOur role
We bring the spark. You make the fire.
Yennayer.ma is a small citizen initiative with one goal: make the Amazigh New Year a celebration every Moroccan looks forward to. We start things — a few films, a few moments online, a lot of ideas — then we step back and let everyone make it their own. That is the spirit of tiwizi: when the whole village builds together.
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Media productions
Short films, visuals and music that anyone can share and remix.
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Social moments
Challenges, lives and hashtags that carry the celebration into every feed.
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Open ideas
A growing toolbox for families, schools, cafés, creators and businesses.
Independent, and it will stay that way.
- Non-profit
- No company
- No government
- No political party
- 100% neutral
ⴰⴼⵓⵙ ⴳ ⵓⴼⵓⵙIdeas
Not sure where to start? Pick an idea.
Take one, twist it, make it yours. No permission needed.
Cook tagella together and hide the date stone. Film the moment someone finds it.
ⵜⵉⴼⵉⵏⴰⵖTifinagh
Write your name in Tifinagh.
Tifinagh is the script of the Amazigh language, descended from inscriptions carved across North Africa more than two thousand years ago. Type your name and watch it come alive.
A phonetic transliteration — close enough to celebrate with.
The alphabet — tap a letter
Tap him — he says hello.
ⵉⵏⵙⵉThe mascot
Meet Insi.
In Amazigh folktales the hedgehog is small, but nobody outsmarts him — not even the jackal. Insi is our guide: curious, generous, and always first at the table. He carries a little lantern, because every celebration starts with a single spark.
- Name Insi — “hedgehog” in Tamazight
- Spines woven like an Atlas carpet
- Loves tagella with extra honey
- Mission carry the spark from home to home
ⴰⵣⵓⵍJoin in
Yennayer is yours. Make it loud.
Use the hashtags, share the visuals, invent your own tradition. And if you would like to build this with us — artists, teachers, storytellers, volunteers — just say azul.